Case studies

Brands that turned a token into a customer who comes back.

The same pattern, across very different assets: launch the token, brand the wallet, switch on the growth engine; watch a one-time sale become an ongoing relationship.

zaiGens AureaDenarioCrowdsports

Gold savings & consumer · the wedge

Gens Aurea

Tokenized gold, sold gram by gram

"We were selling gold once. Now customers save every week; we finally know who they are."

Gens Aurea had a tokenized gold product but an anonymous, one-and-done audience. With Engage they gave every buyer a branded, seedless wallet, turned single purchases into recurring savings plans, and let the growth engine reward streaks and win back quiet holders automatically.

112%

Net Holding-Value Retention

3×

lower churn for savers

100%

of holders now identified

Gens Aurea — a branded gold-savings wallet built on Engage

Payments & stable value

zai

Digital value that people actually use

"The wallet stopped feeling like crypto. That's when adoption took off."

zai needed everyday users to hold and move value without ever learning about seed phrases or gas. Engage's MPC wallet and abstracted fees made the experience feel like any consumer app; the intelligence layer turned wallet activity into a customer graph the team could actually act on.

68%

active in the last 30 days

seed phrases to lose

1 profile

identity × economics × behavior

zai — a branded wallet and product experience built on Engage

Member clubs & loyalty

Crowdsports

Access and membership as a living token

"Membership used to expire in a spreadsheet. Now it lives in the fan's wallet."

Crowdsports turned membership into a token that unlocks access, rewards attendance and invites fans to bring friends. Because every action feeds the growth engine, an event check-in or a milestone can trigger the next invitation on its own; the data shows events drive the highest retention of all.

2.1×

retention for event attendees

1-tap

gift-a-membership referrals

Live

proof of access, for every fan

Crowdsports — a branded membership wallet built on Engage

The common thread

Different assets, the same three moves

Bring the token

Start from an existing token; gold, value, membership, a collectible. The hard legal work is already done.

Brand & embed it

Engage wraps it in a white-label wallet and switches on the actions that fit the asset.

Go live & grow

The growth engine and intelligence layer do the rest; turning buyers into owners who come back.

Talk to the team who built it; not a bot.

Your story next

See what this looks like on your asset

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